One of the best ways to grow your business is by acquiring new business. However, new business could take a lot of effort to get! Another way is to grow your existing business by offering new products and packages. Then there's an often-overlooked aspect of Churn which, at the very least, stands to maintain your business if you can get them to keep spending and at best grow your business with new opportunities. Our Account Growth workflow aims to help you and your sales team with understanding the plan for an Account before getting to the deal whether you plan to Grow, Maintain, or Churn that existing business as well as acquiring new business through prospecting.
To start using the Account Growth workflow:
1. From your home page, locate an empty data card slot and select + Define this card to add "Account Growth".
- We have added both quarter and year information to provide additional information to the user.
2. Once the Data Card is added, click on the the data card to be taken to the expanded view which is your worksheet for setting the Growth Classifications.
3. Once you are done with the view and wish to get back to your Home dashboard, click the collapse button.
What Are the Growth Classifications?
Note: In the Account Growth main interface, you have the ability to rename these classification titles. They will default to GET, GROW, KEEP, and CHURN, but Admin Users can make changes to the names in the Admin Interface.
- Get – Brand new business that has $0 in the comparison time with > $0 in the current time frame
- Ex: $100 in the current time frame and $0 in the comparison time frame
- Grow – Additional incremental dollars, by any amount, in the current time frame compared to the comparison time frame
- Ex: $100 in the current time frame and $80 in the comparison time frame
- Keep – Flat growth that is the same amount in the current time frame as the comparison time frame
- Ex: $100 in the current time frame and $100 in the comparison time frame
- Churn – Loss of revenue, by any amount, in the current time frame compared to the comparison time frame
- Ex: $80 in the current time frame and $100 in the comparison time frame
Personalizing Your View with Options
Click the Show Options button to see the various configurations that you can set for Account Growth.
- Set the Time Frame that you wish to classify your Accounts for. We offer a clean, quarterly view to help keep this from being as granular as deals, but just granular enough to find the areas that you'll want to spend more effort on. When you close the options, the time frame will continue to display for easy understanding the next time you return.
- Set the Time Frame to Compare to for determining if your classifications will be GET, GROW, KEEP, or CHURN. We will display a rolling previous 3 years and 1 year into the future from the current quarter.
- Set the Calendar. This will only impact the Booked amounts and reads from the calendar type from revenue imports.
- The Pending Net Amount will only impact the Pending Amounts and reads from the Net Pending option on deals.
- The Budget Type allows you to view the budget for Bottom Up or Top Down. This control is only available for managers. Salespeople will always receive the Bottom Up view of the budgets.
- Scenarios allow you to quickly find potential Lost, New, Growing, or Churning business by doing the comparison of the Booked and Pending for you and showing rows that could match up.
- Likely Lost Business – Comparison Period > $0 AND This Period = $0
- Likely New Business – Comparison Period <= $0 AND This Period > $0
- Likely Growing Business – This Period > Comparison Period AND Comparison Period is a positive number <> $0
- Likely Churning Business – This Period < Comparison Period AND This Period is a positive number <> $0
- No Scenario – This is the default view and will show all rows
Click Run when you're done, and we'll get you exactly what you need.
Budget Comparison Chart
A Budget Comparison chart will display at the top of the Account Growth page. It is designed to show you how you compare the Booked and Pending amounts of each classification to the overall Budget.
- Each classification is broken down into 2 similar, but slightly different colors representing the Booked and Pending aspect of GET, GROW, KEEP, and CHURN classifications. You can optionally hide the Booked or Pending amount via the checkbox options at the top of the chart. This will immediately update the chart and recalculate the value to budget.
- The Budget is also broken down into two similar, but slightly different colors to help identify your core Budget vs the New Business Budget as set via the *New Business placeholder option while Budgeting in Monarch.
Now that you are configured and have an idea of where you stand against your budget, it's time to start classifying your Accounts. We break this down by Media Type, Account, Salesperson, and Outlet. This should reflect the Accounts that you would see on the Account List, but within the Account Growth view.
By default, all accounts will be under the Keep (flat growth) column.
Reclassify each account by clicking on the double arrow button and then choose the classification that you wish to change to. We recommend that you compare the amount in the Booked and Pending columns to the same period from last year (the last 3 columns) in order to make a better decision.
Your dollars will only appear in the column that each row corresponds to. For example, the $1100 Booked and $600 pending in the example are entirely attributed to GET. However, another row for the same Account and Salesperson but for the KMOO Outlet can have dollars in an entirely different classification if desired.
When you reclassify an account, then the chart, totals, and placement of the dollars will immediately change. There is no need to refresh this page for the logged in user. However, if a Salesperson and a Manager are both logged in at the same time and that salesperson makes changes, it will not automatically refresh for the Manager. The manager will need to manually refresh their page to see the changes update.
Adding Quick Deals - You can add a Quick Deal by selecting the